The most interesting things rarely fit inside one label.

I’m interested in the space between content, products, and people.

My background is in Communication Data Science, but most of what I enjoy doing begins with observation: how people discover things, what makes them stay, where they get confused, and how a product or piece of content can respond better.

I’ve worked across digital products, social media, community, and social commerce. I like turning unclear problems into something more tangible — a product flow, a content idea, a better process, or simply a sharper question.

Outside of work, I’m usually taking photos, traveling, collecting visual references, or noticing small details that may or may not become useful later.